Notable Trademarks - Week of Dec 14, 2025
773 notable trademarks identified from 12776 filings this week. Top filer: Lockheed Martin Corporation. Hot class: Electronics & Software.
Notable Trademarks Report
Week 51, 2025
Week Ending: 2025-12-20
Lockheed Martin's coordinated 14-mark filing for AR/AI visualization products (OBSIDIAN, VISAR, VISCREATE, INFOVIS, VISAGE) signals a major commercial product launch in Q1-Q2 2026—defense contractors and AR/VR clients should prepare for competitive positioning. Critical clearance issue: VISAGE faces 100+ existing Class 009 registrations; expect office actions or rebrand. Sony's HANAMOFLOR (eldercare robotics) in Classes 009/010/042 indicates market entry that healthcare clients should monitor.
This Week at a Glance
| Metric | Value |
|---|---|
| Trademarks Reviewed | 12,776 |
| Notable Trademarks | 773 |
| Top Class | Class 009 - Electronics (529) |
| Top Filer | Lockheed Martin (14) |
Spotlight: Trademark of the Week
OBSIDIAN — SN 99557570
Lockheed Martin Corporation | View on TSDR
Clearance Assessment
Risk Level: MODERATE-HIGH
OBSIDIAN is a common English word with numerous existing registrations in Class 009:
| Mark | Owner | Class | Status | Conflict Risk |
|---|---|---|---|---|
| OBSIDIAN | Obsidian Entertainment (video games) | 009 | Live | HIGH - same class, software |
| OBSIDIAN | Various knife/tool companies | 008 | Live | LOW - different class |
| OBSIDIAN SECURITY | Cybersecurity company | 009, 042 | Live | MODERATE - overlapping services |
Prosecution outlook: Expect a 2(d) likelihood of confusion refusal citing Obsidian Entertainment's registration. Lockheed will likely need to:
- Argue narrow goods/services distinction (defense/enterprise vs. consumer gaming)
- Submit consent agreement from Obsidian Entertainment
- Amend to OBSIDIAN + design element for distinctiveness
Timeline impact: Add 6-12 months to registration if office action issued.
Filing Strategy Analysis
- Filing basis: Likely 1(b) intent-to-use (goods not yet in commerce)
- Multi-class: Classes 009 + 042 covers both downloadable software and SaaS—standard dual protection for software products
- Coordinated filing: Filed same day as VISAR, VISCREATE, INFOVIS, VISAGE—indicates unified product family launch
Strategic read: The "VIS-" prefix across four marks suggests Lockheed is building a branded product line. The OBSIDIAN mark appears to be the umbrella/platform brand, with VIS- marks as sub-products.
Why Attorneys Should Care
- Opposition window: Mark these serial numbers for 30-day opposition period monitoring. Obsidian Entertainment or other OBSIDIAN owners may oppose.
- Competitive intelligence: Lockheed entering commercial AR/AI market—relevant for clients in defense tech, enterprise AR, or industrial inspection sectors.
- Coexistence opportunity: If representing potential opposers, early coexistence agreement could define clear lanes and avoid costly proceedings.
Hot Trademark Classes
| Class | Count | Avg Score | Analysis |
|---|---|---|---|
| 009 (Electronics) | 529 | 42 | Dominated by Lockheed AR filings |
| 035 (Business Services) | 39 | 44 | Standard e-commerce/retail filings |
| 042 (Tech Services) | 37 | 50 | Highest avg—SaaS filings from Fortune 500 |
| 005 (Pharma) | 31 | 49 | Drug brand pipeline; watch for FDA approvals |
| 003 (Cosmetics) | 29 | 46 | Beauty tech intersection growing |
Key insight: Class 042 has the highest average score (50) despite lower volume, indicating Fortune 500 companies are strategically filing SaaS/PaaS marks while smaller filers flood Class 009 with lower-value applications.
Filing Velocity Alerts
| Company | This Week | Baseline | Change | Assessment |
|---|---|---|---|---|
| HARTT STUDIO | 11 | 0.1 | +8700% | ⚠️ Misleading—baseline near zero |
| JAKKS PACIFIC | 10 | 0.1 | +7900% | 🟡 Toy company; Q1 product line |
| VARIETY MEDIA | 8 | 0.1 | +6300% | ⚠️ Misleading—baseline near zero |
| PRAXISONE | 7 | 0.1 | +5500% | ⚠️ Unknown entity; investigate |
| BAUER RESEARCH | 9 | 0.3 | +3500% | 🟡 Healthcare/research branding |
Context on percentages: Most velocity spikes this week are from companies with near-zero baselines (0.1 filings/week average). An 8700% increase sounds dramatic but represents going from ~0 to 11 filings—likely a new brand launch or portfolio buildout, not a strategic acceleration.
JAKKS Pacific is the notable exception—a known toy company likely preparing 2026 product line trademarks. Worth monitoring for licensing opportunities.
Clearance Risk Summary
| Mark | Owner | Risk Level | Issue |
|---|---|---|---|
| VISAGE | Lockheed | 🔴 HIGH | 100+ existing Class 009 registrations |
| OBSIDIAN | Lockheed | 🟠 MODERATE | Obsidian Entertainment conflict |
| VISAR | Lockheed | 🟢 LOW | Coined term; few conflicts |
| VISCREATE | Lockheed | 🟢 LOW | Coined term; few conflicts |
| INFOVIS | Lockheed | 🟡 MODERATE | Descriptive—may face 2(e)(1) |
| HANAMOFLOR | Sony | 🟢 LOW | Unique Japanese coined term |
VISAGE prosecution prediction: This mark will face significant obstacles. "Visage" is French for "face" and widely used in software (face recognition, imaging). Lockheed should prepare fallback marks or distinctive design elements.
Other Notable Trademarks
2. HANAMOFLOR — SN 99557469
Sony Group Corporation | View on TSDR
Classes: 009 (software), 010 (medical devices), 042 (tech services)
Sony's multi-class filing for eldercare robotics represents a significant market expansion. The Japanese-style name ("hana" = flower, "flor" = flower in Romance languages) suggests:
- Initial launch in Japan/Asia markets
- Global rollout planned (hence US filing)
- Positioning as gentle/humanizing technology for sensitive eldercare market
Client relevance: Healthcare funds, eldercare facility operators, and competing robotics companies should monitor. Sony entering this space with a branded product line signals serious investment.
3-6. Lockheed Martin "VIS-" Product Family
| Mark | Serial | Class | Clearance | Product Focus |
|---|---|---|---|---|
| VISAR | 99557162 | 009 | 🟢 Low risk | AR visualization hardware |
| VISCREATE | 99557250 | 009 | 🟢 Low risk | AI 3D model generation |
| INFOVIS | 99557313 | 009 | 🟡 Moderate | Data visualization (descriptive?) |
| VISAGE | 99557353 | 009 | 🔴 High risk | Inspection imagery analysis |
All marks also filed in Class 042 for SaaS versions. This dual-class strategy provides protection for both on-premise and cloud-delivered products—standard for enterprise software.
Top Companies This Week
| Company | Filings | Avg Score | Analysis |
|---|---|---|---|
| Lockheed Martin | 14 | 72 | All filings strategically significant |
| Crane Integrated | 12 | 44 | Facilities services branding |
| ASI X Inc | 10 | 44 | Unknown—investigate |
| L'Oréal | 9 | 49 | Beauty/cosmetics; likely product line |
| Tub Works | 9 | 43 | Consumer products |
Lockheed analysis: 14 filings with 72 avg score is exceptional. Every filing is part of a coordinated AR/AI product strategy. This is not routine trademark maintenance—it's a market entry signal.
L'Oréal note: 9 filings suggests new product line or brand refresh. Beauty tech intersection (AR try-on, AI skincare) increasingly relevant.
Client Action Items
Trademark Prosecution
- Monitor SN 99557570 (OBSIDIAN) and SN 99557353 (VISAGE) for office actions—clearance issues likely
- If representing AR/VR clients, conduct knockout searches against Lockheed's VIS- family
- Watch HANAMOFLOR (99557469) for Sony's eldercare market entry timeline
Trademark Litigation / Opposition
- Alert Obsidian Entertainment or other OBSIDIAN owners to potential opposition opportunity (30-day window after publication)
- VISAGE registrants in Class 009 should consider opposition or concurrent use proceedings
- Monitor JAKKS Pacific filings for toy/entertainment clients
Transactional / M&A
- Lockheed's AR portfolio buildout may indicate acquisition interest in AR/visualization companies
- Sony eldercare entry relevant for healthcare PE/VC clients evaluating robotics investments
- L'Oréal filings may signal beauty tech acquisition activity
Brand Strategy
- Advise AR/AI clients to clear marks against Lockheed's VIS- family before adoption
- "VISAGE" is high-risk in Class 009—counsel clients away from similar marks
- Japanese-style marks (like HANAMOFLOR) increasingly used for humanizing technology brands
Opposition Calendar
| Mark | Serial | Est. Publication | Opposition Deadline* |
|---|---|---|---|
| OBSIDIAN | 99557570 | ~Mar 2026 | ~Apr 2026 |
| VISAGE | 99557353 | ~Mar 2026 | ~Apr 2026 |
| HANAMOFLOR | 99557469 | ~Mar 2026 | ~Apr 2026 |
*Estimated assuming no office actions. OBSIDIAN and VISAGE likely delayed 6-12 months due to anticipated refusals.
Report generated by ReadyDone Notable Trademarks system. Enhanced with attorney-grade analysis.
Disclaimer: This report is for informational purposes only and does not constitute legal advice. Clearance assessments are preliminary; full trademark searches recommended before client advisement.
Published December 27, 2025 at 7:29 PM
Data source: United States Patent and Trademark Office (USPTO)